How flexible packaging can boost your e-commerce

The right packaging solution can help your business seize huge global opportunities such as e-commerce’s recent growth spurt.

The perfect package for e-commerce retailers

Insider Intelligence’s 2021 Global Ecommerce Update estimates e-commerce retail grew 27.6% in 2020 (while worldwide retail sales shrunk by 3%), and expects it will continue to increase to the tune of 14.3% in 2021. Far from being a one-off spike tied to the COVID-19 emergency, the market is clearly shifting as consumer habits change, and marketing and logistics are the first to have to adapt.

Flexible packaging presents an ideal option for the online sale and at-home delivery of many product categories, from cosmetics to snacks to pet food. Pouches, in particular, offer a variety of benefits for any online retailer:

  • Lightweight packaging reduces shipping costs.
  • Unbreakable pouches ensure better quality service when delivery is entrusted to postal or courier services – especially as consumers order products from further and further away, requiring a combination of different transportation means and handlers.
  • Flexible solutions allow warehouse managers to fill boxes more efficiently than rigid packaging, optimising logistics.

Sustainable packaging for e-commerce

Last but not least, flexibility makes packaging more sustainable because reducing the weight and volume of shipments minimises CO2 emissions and reduces waste: an aspect that certainly resonates with many clients in these times of growing environmental awareness. As a Boston Consulting Group article put it, despite the many challenges posed by the global pandemic, “consumer and investor pressure to embrace sustainability is not going away” – so companies keep “looking for pragmatic ways in which to advance their goals”.

Gualapack: a leader in flexible packaging 

Gualapack can be a valuable partner in choosing the best packaging solution: we are global leaders specialised in flexible packaging and offer a variety of options, from Laminates and Sachets, to our Stand-up Pouches, to Shaped, Transparent and No-spill Pouches with different Spouts and Caps. Our product range includes almost endless combinations of design, materials, capacities, colors and customisations – guaranteeing our clients all over the world can find the best flexible packaging to optimise their supply chain. Moreover, in recent years we have developed new sustainable packaging solutions such as our Pouch5, which is 100% monomaterial and recyclable.

Whether you are a large multinational or a local company, Gualapack is ready to offer you the perfect flexible packaging to ship your product in a cost-effective, efficient and “green” way, so you can deliver it directly to customers. A strategic opportunity you cannot afford to miss because – while the pandemic certainly determined an extraordinary upsurge – e-commerce and sustainability are here to stay.

Squeezer Cap: the innovative packaging for spreadable products

Gualapack presents the new Squeezer Cap, designed to spread any kind of creamy product in an easy, fast and clean way. Squeeze and spread!

Do you want to spread creamy products in an easy, fast and clean way – no knife required? The solution is Squeezer Cap, perfect for day trips and summer picnics, as well as bars, restaurants and catering services where every second is precious and there is no time to lose!

Gualapack, specialized in flexible packaging and leader in the production of stand-up pouches, has designed a new type of “squeeze and spread” cap.


Even children can use it, to prepare their own snack without having to handle knives.

Fast & clean

Save time on spreading as well as cleanup: no utensils or surfaces get dirty. Perfect for a quick snack or appetizer.


Squeezer Cap can be made in PP for compatibility with our 100% Monomaterial Pouch5, which can be recycled in the PP stream.

Squeeze & spread

Gualapack’s Squeezer Cap is ideal for both sweet and savory foods: cream cheese, butter and vegetable oil, sauces and pâtés, jams, honey, hazelnut cream… and anything else you can squeeze and spread!

Contact us for more information on the new Squeezer Cap.

Sustainable laminates solutions for coffee

Gualapack’s roots are in Italy, a country where 90% of the population drinks coffee every day. As Italians, we will never say no to a good espresso. At the same time, we are very concerned about sustainability and that’s why we are designing for recyclability, also for the coffee market!

Gualapack offers a complete range of laminates for coffee packaging, featuring high mechanical performance and total protection from gas and moisture, in order to preserve fragrance and aroma.

Recently, we have launched new recyclable solutions specifically designed for the coffee business, including mono-material laminates and compostable lids for coffee capsules.

Recyclable laminates for coffee packaging

In the recent years, we have worked a lot in the direction of circular economy, developing more sustainable solutions in the world of flexible packaging.

For the coffee industry, we now offer mono-material PP laminates. Made of high-performance and tailor made polypropylene resins, they are designed for collection, sorting and recycling in the PP stream.

Gualapack has also developed LAMINEXT, a family of compostable and bio-based laminates.

Compostable bio-based lids for coffee capsules

Capsules are becoming the new most common way of getting a coffee, at home and on-the-go.

As part of our commitment to sustainability, we have developed our brand-new biodegradable and compostable lids for coffee capsules, made of raw materials certified according to the industrial composting norm EN 13432. (GMO free).

Do you want to know more about our sustainable packaging solutions? Contact us or read our “Sustainability Portfolio”.

Recyclable tube laminates solutions by gualapack

Tube laminates are a preferred packaging solutions in cosmetic, pharmaceutical and even food industry, because they’re lightweight, safe and hygienic, protecting also against UV rays.

Cosmetic products for hair care, oral care, gels and creams – also in the premium segment –  are often packed in tubes, with many benefits for tube converters and brand owners, such as cost reduction and downgauging (same performance with less materials).

Nevertheless, most of laminates are multi-material, combining plastic and alumiunium. As a consequence, they’re not fully recyclable.

In recent years, reducing waste is becoming a very important issue and consumers are more and more concerned about choosing an eco-friendly behavior.

In Gualapack, we made a point of “designing for recyclability”, developing more sustainable solutions for flexible packaging, our core business.

We have always produced tailor-made tube laminates with high performance, without aluminium, printed or unprinted. A couple of years ago, we launched a new family of laminates for tubes. As its name suggests, Innoweb360° allows a 360° decoration, with extra glossy and metallic look, also with digital ink-jet printing systems.


INNOwebMONO: the monomaterial pp tube laminate

Now, as a consequence of our strong focus on developing sustainable and recyclable solutions, we have launched a completely revolutionary range of monomaterial flexible packaging.

Besides Pouch5, our recyclable stand up pouches, we are proud to launch on the market our new  line of monomaterial tube laminates.

Designed for personal care, Innoweb Mono tubes are made of a single material: PolyPropylene, so they can be collected, sorted and recycled in the PP stream.

 Our new line of mono-material laminates for tubes is:

  • 100% momomaterial PP
  • aluminium-free
  • High barrier and chemical resistant, preventing transfer of O2 and moisture
  • available in white, transparent or metallized and in different thicknesses
  • InnowebMONO has obtained the prestigious HTP_CYCLOS certification, proving its suitability for recycle, with a 98% recyclability score.
  • Tubes can be correctly sorted into the PP stream and mechanically recycled into new PP resin for injection moulding of non-food items.
  • The higher rigidity of polypropylene enables a thinner laminate wall thereby reducing the use of raw material, while maintaining the desired “bounce-back” effect of the tube.
  • perfectly compatible with AISA machines


 We are very proud to have developed also another line of tubes made with laminate containing bio-based polyethylene.

Bio-based polyethylene is made with ethanol derived from renewable sources (biomass), that has a significant impact on the final carbon footprint of the packaging.

Download our “Sustainable portfolio” brochure now or contact us directly to make a change towards sustainable packaging.s

Pouches and refills: a match made in heaven!

Reduce, Reuse, Refill…. Being able to reuse a rigid container endless times by purchasing a much lighter packaging is a great way to reduce waste. And it’s all about pouches, one of the most natural and increasingly common ways to refill our home-care and personal-care products.

At Gualapack, laminates for refill pouches are already a part of our portfolio and part of our sustainability journey.

Stay tuned or contact us for more info!


Discover Pouch5, the first monomaterial recyclable pouch, compliant with the demands of the EU Plastics Strategy. 
Stefano Manfredi, Global Sales and Marketing Director, and Michelle Marrone, Sustainability Project Leader, present our new range of products and how Gualapack has been able to the first-to-market.

Tethered cap for spouted pouches: a new solution for sustainability

Gualapack presents its innovative cap solution for flexible packaging. Tethered caps remain firmly attached to the pouches, reducing litter and anticipating the new SUP directive. Significantly lighter and antichoke-designed, compatible with  all our filling lines and even customizable in design, they’re a turnkey solution  for all  sustainability committed brand owners.

Gualapack is committed to be the trend-setter in proposing sustainable packaging solutions. Therefore, we have developed a sustainable cap  in anticipation of  future regulations, compatible with our pre-made spouted pouches – for which we are a recognized worldwide leader.

Compliant to the sup directive (july 2024)

IL European Strategy for Plastics in a Circular Economy will transform the way plastic products are designed, used, produced and recycled in the EU. The objective is to reduce the impact of single-use plastics (SUP) items on the environment, which represent about half of all marine litter items found on European beaches.

By 2024 product design measures for SUP beverage containers will be mandatory to ensure that caps and lids remain attached (i.e. tethered) to the container during its use in order to improve recyclability and ensure they do not leak into the environment.

The Single Use Plastic directive specifications for attached closures are still under definition, but what is certain is that all plastic caps have to remain  attached to the bottle (or, in this case, to the pouch) during the intended use stage, in order to reduce accidental leakage into the environment. That’s why Gualapack R&D has developed a new solution for its closures: the tethered cap.

The Tethered Cap is available in PP or PE.

Benefits of tethered caps for the consumer

Easier to recycle

Consumers all around the world are more concerned about the sustainability issue and will appreciate products designed to avoid  litter, and the cap is  easier to recycle if it’s still attached to the packaging itself.


But that’s not the only advantage of our new tethered cap: it has been designed following the criteria of safety and consumer functionality, to ensure a safe and comfortable consumption.

As per our iconic and patented Baby Cap, also the new Tethered Cap is in fact guaranteed anti-choking a very important feature not only for baby food.

Emotional design

Last but not least, we have developed a range of different attractive emotional designs, that the brand owners can choose or personalize according to their brand style and colors.

Tethered caps benefits for brand owners

Not only will the new tethered caps be compliant with the new EU Single Use Plastics Directive, that will enter into force   in 2024, but they’re also:

Taking into account that “reduce” is an overarching principle of sustainable packaging, in designing its new tethered caps Gualapack is making sure to optimize weight and functionality of each solution.

  • No need of adjustments on filling lines. The new caps are technology-proven on existing and new equipment and compliant with existing and future portfolios (equipment and packaging). The tethered cap runs  on all our filling lines just by adding a dedicated Cap Kit (available for new and existing lines)
  • Customizable: the first brands adopting the new solutions will be able to personalize the final appearance of their caps, as Gualapack proposes different design options to choose from . The caps can be plain, declined in different colors, or feature  special designs , such as simple illustrations on the plastic, or take on a  funny look,   for example adding facial elements such as holes resembling eyes.

Tethered cap specifications

  • The Tethered Cap is available in PP and PE and fits for Hot Fill, Cold Fill and Retort applications
  • Fits on all Gualapack pouches with 8,6 mm diameter spout
  • Height: 34,3 mm, Width: 32,4 mm
  • Ready for Industrialization Q1/2021

Click here if you want to know more about our sustainable packaging solutions